April 2022-Present
Highlights
From 2022-2026, I increased total LinkedIn followers from 22k to +100k, with an average yearly growth rate of 87%.
Increased social media engagement rate by 139%, impressions by 83%, and follower growth rate by 87% YoY
Created and marketed white papers, including bi-yearly Salary Guides & Industry Reports, Market Updates, Annual Reports, sales collateral
Led and created paid social media strategy and content, including Google Ads and LinkedIn Ads
Led and successfully launched rebranding initiative with logo and visual identity redesign
Launched and produced the DeWinter Difference podcast
Led website redesign and created new web copy for two organization sites
