Tag Archives: content

White Papers & Annual Reports

COPYWRITING, GRAPHIC DESIGN, & MARKETING DeWinter Annual Reports:2025 Annual Report2024 Annual Report2023 Annual Report DeWinter Salary Guides & Industry Reports2026 Finance, Accounting, & Technology Salary Guides & Industry Reports (5 industry- and geographically-specific reports for the Bay Area, Boston, and Southern California) Previous Years Reports:2025 Technology Salary Guide & Industry Report2025 Finance & Accounting SalaryContinue reading “White Papers & Annual Reports”

MARKETING MANAGEMENT: DeWinter Group

April 2022-Present Highlights From 2022-2026, I increased total LinkedIn followers from 22k to +100k, with an average yearly growth rate of 87%. Increased social media engagement rate by 139%, impressions by 83%, and follower growth rate by 87% YoY Created and marketed white papers, including bi-yearly Salary Guides & Industry Reports, Market Updates, Annual Reports,Continue reading “MARKETING MANAGEMENT: DeWinter Group”

EMAIL NEWSLETTER: Copywriting at Project Sunshine

Since 2020, I’ve implemented several successful communications strategies that have increased engagement with multiple constituencies of Project Sunshine, a nonprofit that supports pediatric patients and their families through free in-person and virtual programming. By revamping the content and optimizing the design of our email newsletter to our volunteers, I doubled the average open rate fromContinue reading “EMAIL NEWSLETTER: Copywriting at Project Sunshine”

SOCIAL MEDIA: Project Sunshine

December 2019-Present Highlights Grew organic Instagram followers by 61% since January of 2020. Grew overall social audience on Instagram, Facebook, LinkedIn, and YouTube by 42% since January of 2020. Grew organic LinkedIn followers by 56% in 2020 Doubled YouTube views compared to 2019 Developed strategy and managed the celebrity #PSJoy campaign featuring Kevin Bacon, AbigailContinue reading “SOCIAL MEDIA: Project Sunshine”

SOCIAL MEDIA: National Parks of New York Harbor

National Parks of New York Harbor Visual Information Specialist Intern                                                                                Feb 2019 – June 2019 DevelopedContinue reading “SOCIAL MEDIA: National Parks of New York Harbor”