Category Archives: copywriting

White Papers & Annual Reports

COPYWRITING, GRAPHIC DESIGN, & MARKETING DeWinter Annual Reports:2025 Annual Report2024 Annual Report2023 Annual Report DeWinter Salary Guides & Industry Reports2026 Finance, Accounting, & Technology Salary Guides & Industry Reports (5 industry- and geographically-specific reports for the Bay Area, Boston, and Southern California) Previous Years Reports:2025 Technology Salary Guide & Industry Report2025 Finance & Accounting SalaryContinue reading “White Papers & Annual Reports”

PODCAST: The DeWinter Difference

Producer, Editor, & Marketing Manager — The DeWinter Difference Podcast Led the creation, execution, and multi-channel marketing strategy for The DeWinter Difference, a flagship business and leadership podcast designed for finance and executive professionals. Production & Creative Direction: Partnered with executive leadership to architect the podcast’s narrative framework, managing end-to-end production, sound editing, and contentContinue reading “PODCAST: The DeWinter Difference”

MARKETING MANAGEMENT: DeWinter Group

April 2022-Present Highlights From 2022-2026, I increased total LinkedIn followers from 22k to +100k, with an average yearly growth rate of 87%. Increased social media engagement rate by 139%, impressions by 83%, and follower growth rate by 87% YoY Created and marketed white papers, including bi-yearly Salary Guides & Industry Reports, Market Updates, Annual Reports,Continue reading “MARKETING MANAGEMENT: DeWinter Group”

EMAIL NEWSLETTER: Copywriting at Project Sunshine

Since 2020, I’ve implemented several successful communications strategies that have increased engagement with multiple constituencies of Project Sunshine, a nonprofit that supports pediatric patients and their families through free in-person and virtual programming. By revamping the content and optimizing the design of our email newsletter to our volunteers, I doubled the average open rate fromContinue reading “EMAIL NEWSLETTER: Copywriting at Project Sunshine”