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EMAIL NEWSLETTER: Copywriting at Project Sunshine

Since 2020, I’ve implemented several successful communications strategies that have increased engagement with multiple constituencies of Project Sunshine, a nonprofit that supports pediatric patients and their families through free in-person and virtual programming.

By revamping the content and optimizing the design of our email newsletter to our volunteers, I doubled the average open rate from the low-twenties to the high-forties over six months. This was key to keeping our volunteers, our largest constituency, dedicated to our mission in a time when they were unable to serve in person.

Sample Newsletter

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SOCIAL MEDIA: Project Sunshine

December 2019-Present

Highlights

Grew organic Instagram followers by 61% since January of 2020.

Grew overall social audience on Instagram, Facebook, LinkedIn, and YouTube by 42% since January of 2020.

Grew organic LinkedIn followers by 56% in 2020

Doubled YouTube views compared to 2019

Developed strategy and managed the celebrity #PSJoy campaign featuring Kevin Bacon, Abigail Breslin, Jesse Eisenberg, Tommy Hilfiger, and more.

Instagram, Facebook, LinkedIn, YouTube

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SOCIAL MEDIA: National Parks of New York Harbor

National Parks of New York Harbor

Visual Information Specialist Intern                                                                                Feb 2019 – June 2019

  • Developed original social content to communicate park’s interpretive themes
  • Increased engagement across social media by an average of 200% 

Morning at General Grant National Memorial

Park Rangers at Statue of Liberty Museum:

From Her Beacon Hand:

The Statue

Happy Pride

Morning at Federal Hall:

Three Cheers for George Washington (230th Anniversary of Washington’s inauguration)

Preservation at Ellis Island:

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SOCIAL MEDIA: sundays Studio

Branded content creation for Sundays Studio

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SOCIAL MEDIA: Bering Land Bridge National Preserve

Bering Land Bridge National Preserve

Multi-Media Intern & AmeriCorps Member

  • Produced highest viewed videos in park’s social media history
  • Featured by National Park Service main social pages
  • Created copy and design prototypes for new interactive website

Continue reading “SOCIAL MEDIA: Bering Land Bridge National Preserve”

White Papers & Annual Reports

COPYWRITING, GRAPHIC DESIGN, & MARKETING

DeWinter Annual Reports:
2025 Annual Report
2024 Annual Report
2023 Annual Report

DeWinter Salary Guides & Industry Reports
2026 Finance, Accounting, & Technology Salary Guides & Industry Reports
(5 industry- and geographically-specific reports for the Bay Area, Boston, and Southern California)

Previous Years Reports:
2025 Technology Salary Guide & Industry Report
2025 Finance & Accounting Salary Guide & Industry Reports

PODCAST: The DeWinter Difference

Producer, Editor, & Marketing Manager — The DeWinter Difference Podcast

Led the creation, execution, and multi-channel marketing strategy for The DeWinter Difference, a flagship business and leadership podcast designed for finance and executive professionals.

  • Production & Creative Direction: Partnered with executive leadership to architect the podcast’s narrative framework, managing end-to-end production, sound editing, and content distribution across major streaming platforms.
  • Guest & Content Strategy: Shaped high-impact episodes featuring prominent industry voices, executive leaders, and notable public figures, including Airbnb CBO Dave Stephenson, T-Mobile CAO Dara Bazzano, and five-time Olympian Kerri Walsh Jennings.
  • Audience Acquisition & Marketing: Built and executed the comprehensive distribution and paid advertising strategy, driving brand engagement, referral traffic, and steady listenership growth across the firm’s core target demographics.

MARKETING MANAGEMENT: DeWinter Group

April 2022-Present

Highlights

Increased social media engagement rate by 139%, impressions by 83%, and follower growth rate by 70% YoY

Led and created paid social media strategy and content

Led and successfully launched rebranding initiative with logo and visual identity redesign

Launched and produced the DeWinter Difference podcast

Led website redesign and created new web copy for two organization sites

Am I Better Than Rachel Ray

A young woman struggles to live under the crushing standard’s set by the Food Channel’s Rachael Ray.

Written by and Starring Miller Bradford

Directed by Noah Avidan

Edited by Noah Avidan and Miller Bradford

Music “Moon Language” & “Half Stop” by Father Sheed “Prelude in C (BWV 846)” Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 http://creativecommons.org/licenses/by/3.0/ “triste à en mourir” and “La petite” by MFP Mean voice by Emily Wirth

COPYWRITING: sundays studio

Copywriting and editing for Sundays Studio

Website copy:

About Me

Not Just Mother’s Day Campaign

www.dearsundays.com

Blog Posts:

Beauty, Wellness, and Pregnancy with Lauren Berlingeri

How to Make Your Manicure or Pedicure Last Longer

Custom Meditation Press Release

Press Release:

Holiday Gift Box 2019

Girls Can Play Basketball

Director, writer, and editor. Produced for Rachel Sketch Comedy, 2019.

Accepted into the Newhouse Short Film Festival as part of the 2019 New York Comedy Festival.

Screened at Syndicated Brooklyn in November 2019.

Rosalind

Cinematographer and producer. Produced for Rachel Sketch Comedy, 2019.