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Email Newsletter Copywriting at Project Sunshine

Since 2020, I’ve implemented several successful communications strategies that have increased engagement with multiple constituencies of Project Sunshine, a nonprofit that supports pediatric patients and their families through free in-person and virtual programming.

By revamping the content and optimizing the design of our email newsletter to our volunteers, I doubled the average open rate from the low-twenties to the high-forties over six months. This was key to keeping our volunteers, our largest constituency, dedicated to our mission in a time when they were unable to serve in person.

Sample Newsletter

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Social Media Content and Management at Project Sunshine

December 2019-Present

Highlights

Grew organic Instagram followers by 61% since January of 2020.

Grew overall social audience on Instagram, Facebook, LinkedIn, and YouTube by 42% since January of 2020.

Grew organic LinkedIn followers by 56% in 2020

Doubled YouTube views compared to 2019

Developed strategy and managed the celebrity #PSJoy campaign featuring Kevin Bacon, Abigail Breslin, Jesse Eisenberg, Tommy Hilfiger, and more.

Instagram, Facebook, LinkedIn, YouTube

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Social Media Content and Management for National Parks of New York Harbor

National Parks of New York Harbor

Visual Information Specialist Intern                                                                                Feb 2019 – June 2019

  • Developed original social content to communicate park’s interpretive themes
  • Increased engagement across social media by an average of 200% 

Morning at General Grant National Memorial

Park Rangers at Statue of Liberty Museum:

From Her Beacon Hand:

The Statue

Happy Pride

Morning at Federal Hall:

Three Cheers for George Washington (230th Anniversary of Washington’s inauguration)

Preservation at Ellis Island:

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Social Media Content for sundays Studio

Branded content creation for Sundays Studio

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Social Media Content and Management for Bering Land Bridge National Preserve

Bering Land Bridge National Preserve

Multi-Media Intern & AmeriCorps Member

  • Produced highest viewed videos in park’s social media history
  • Featured by National Park Service main social pages
  • Created copy and design prototypes for new interactive website

Continue reading “Social Media Content and Management for Bering Land Bridge National Preserve”

Copywriting for Sundays Studio

Copywriting and editing for Sundays Studio

Website copy:

About Me

Not Just Mother’s Day Campaign

www.dearsundays.com

Blog Posts:

Beauty, Wellness, and Pregnancy with Lauren Berlingeri

How to Make Your Manicure or Pedicure Last Longer

Custom Meditation Press Release

Press Release:

Holiday Gift Box 2019

Girls Can Play Basketball

Director, writer, and editor. Produced for Rachel Sketch Comedy, 2019.

Accepted into the Newhouse Short Film Festival as part of the 2019 New York Comedy Festival.

Screened at Syndicated Brooklyn in November 2019.

Rosalind

Cinematographer and producer. Produced for Rachel Sketch Comedy, 2019.

Blog Copywriting for Border Free Travels

Border Free Travels

8 Islands You Need to Jet Off to

Collaborations with Travel Creatives: 5 Women You Need to Know

Puerto Rico at a Glance – a first-timer’s experience

Why you should never go to a Thai Night Market alone

Your Nantucket (Border Free Travels client)

5 Family Friendly Beaches on Nantucket

Pup Friendly Places on Nantucket